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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Personalization and Campaign Execution | - Campaign setup and delivery - Experience and content personalization |
| Marketing Cloud Personalization Fundamentals | - Core concepts of personalization - Platform architecture and components |
| Data and Audience Management | - Segmentation and audience building - Data collection and ingestion |
| Measurement and Optimization | - Reporting and analytics - Performance optimization strategies |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?
A) Manual Segment ETL
B) Transaction ETL
C) External Email Campaign Events ETL
D) Product ETL
2. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A) Web campaign
B) Mobile campaign
C) Server-side campaign
D) Email campaign
3. How are anonymous visitors tracked?
A) Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
B) Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
C) The browser assigns a 3rd party cookie
D) The customer must assign a unique alphanumeric identifier using a first-party cookie
4. What three features are used to support mobile web personalization?
A) SiteMap
B) Web SDK
C) Mobile SDK
D) Templates
E) Mobile Data Campaign
5. Which user attribute data types are supported in the identity system?
A) String
B) Multistring
C) String and Multistring
D) String and integer
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: A,B,D | Question # 5 Answer: C |






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