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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration and Governance | 20% | - Manage user roles and permissions - Monitor system health and troubleshooting - Understand compliance and security considerations - Implement data governance policies - Configure system settings and preferences - Manage integrations with Marketing Cloud |
| Topic 2: Audience Management | 16% | - Use profile attributes and engagement scoring - Create and manage segments - Configure dynamic audience membership - Implement catalog-based recommendations - Build audience criteria and filters |
| Topic 3: Implementation and Configuration | 16% | - Configure campaign areas and zones - Set up data collection and event processing - Configure user and visitor authentication - Implement JavaScript beacon and tag management - Set up and configure the Web Media Manager |
| Topic 4: Campaigns and Experiences | 24% | - Configure audience targeting and segmentation - Implement decision logic and rules - Create and manage campaigns - Set up triggers and response handling - Build experiences using drag-and-drop editor - Create and test campaign variations |
| Topic 5: Reporting and Analytics | 12% | - Interpret engagement and conversion data - Analyze campaign performance metrics - Navigate and use the Reports dashboard - Create and customize reports |
| Topic 6: Overview and Key Concepts | 12% | - Describe the platform architecture and components - Identify use cases for Marketing Cloud Personalization - Define Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What are base item types that an administrator can use in a Catalog?
A) Product, Name, Description
B) Name, Dimensions, Attributes
C) Product, Category, Article
D) Product, Article, Blog Past
2. A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?
A) 1 hour
B) 30 minutes
C) Real-time
D) 15 minutes
3. A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?
A) A/B testing
B) Rule-based targeting
C) Open time email
D) Surveys
4. A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?
A) Trending
B) Co-Buy
C) Co-Browse
D) Similar Items
5. Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?
A) Date based
B) Audience
C) Salesforce data
D) API
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: B |
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