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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The web marketing continuous optimization platform can drive which of the following capabilities?

A) Target through online advertisements based on interaction history.
B) Optimize paid search advertising.
C) All of the above.
D) Automate customer recommendations based on LIVE profile.

2. Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?

A) Market basket analysis.
B) Customer behavioral segmentation.
C) Linear regression.
D) Social analytics.

3. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Recognized best of breed customer interaction platform.
B) Support for social networks, affiliates, and content aggregators.
C) Rapid time to value, based on pre-integration and common marketing constructs.
D) Recognized best of breed web analytics and 1:1 marketing.

4. What is global visibility of purchase transaction required for?

A) Cross-channel fulfillment.
B) A & B
C) Cross-channel returns management.
D) Merchandise assortment management.

5. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
B) Web browser, mobile applications, social platform, data mining.
C) Unica, Coremetrics, SPSS, Cognos.
D) eCommerce, POS, kiosk, call center.

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