UPDATED [2024] Pass Salesforce Interaction-Studio-Accredited-Professional Exam in First Attempt Guaranteed
Pass Interaction-Studio-Accredited-Professional Exam Latest Practice Questions
Salesforce Interaction Studio is a powerful marketing automation tool that empowers businesses to connect with customers on a more personalized level. The Salesforce Interaction Studio Accredited Professional exam is designed for individuals who want to demonstrate their expertise in using this tool. This credential is highly valued in the industry and can help individuals advance their careers in marketing automation.
NEW QUESTION # 41
How does IS define web template?
- A. The events and behavior of what will be captured on the websites
- B. A repeatable framework used to create a web campaign
- C. A google Chrome Extension
- D. An area on your site that a developer has configured.
Answer: B
NEW QUESTION # 42
What are the three types of mobile campaigns a business user can create in IS?
- A. SMS Text Message
- B. In-App Notification
- C. JSON Data A
- D. Push Message
- E. Browser Notification
Answer: B,D
NEW QUESTION # 43
Where can a developer access pre-built Global Templates?
- A. From code examples in developer docs
- B. View List Template option in the Launcher
- C. From the Templates list when building a campaign
- D. Templates menu under the web Campaign menu in the U
Answer: D
NEW QUESTION # 44
Which two successs metrics can a company achieve with IS their web channel?
- A. Increase in revenue
- B. Increase in organic search ranking
- C. Increase in first time visitor
- D. Increase in conversion rate
Answer: B,D
NEW QUESTION # 45
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
- A. Web campaign
- B. Email campaign
- C. Mobile campaign
- D. Server-side campaign
Answer: D
NEW QUESTION # 46
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
- A. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
- B. marketing cloud Personalization uses third party software to match anonymous and known identities
- C. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
- D. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)
Answer: C
NEW QUESTION # 47
Which three components of a recipe are optional when configuring a new algorithm?
- A. Decisions
- B. Boosters
- C. Ingredients
- D. Exclusions
- E. Variation
Answer: B,D,E
NEW QUESTION # 48
What two features of interaction studio can be used in an open-time email campaign?
- A. Attribute
- B. Promotion
- C. Survey
- D. Recipe
Answer: B,D
NEW QUESTION # 49
Which data feed integrates external system data into a user's profile levargaing identity attributes?
- A. Identity feed
- B. User Feed
- C. Catalog Feed
- D. Interaction feed
Answer: B
NEW QUESTION # 50
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
- A. Know, understand, personalise, engage, analyse
- B. Profile, insight, understand, act, analyse
- C. Identify, understand, decide, act, analyse
- D. Data-in, understand, engage, data-out, analyse
Answer: C
NEW QUESTION # 51
How many times can a visitor accomplish a goal in interaction studio?
- A. No more than twice or the goal completion will no longer be counted
- B. Only once for all time
- C. It varies depending on the setup of the goal segment
- D. Each time a visitor leaves and rejoins the goal segment
Answer: D
NEW QUESTION # 52
What are two ways to populate the interaction studio catalog? [check]
- A. ETL Feed
- B. Email pixel
- C. Web sdk
- D. Third-party integration
Answer: A,C
NEW QUESTION # 53
What are three areas a business user can apply custom catalog dimensions?
- A. Segmentation
- B. Recipe exclusions and boosting
- C. Campaign targeting
- D. Template filtering
- E. Reporting
Answer: B,C,E
NEW QUESTION # 54
Which scenario is a valid interaction studio use case?
- A. Recommendations in email which are personalised at send time
- B. Recommendations in email which are personalized at open time
- C. Machine learning driven insights within a customer database
- D. Behavioural targeting with 3rd party audience data
Answer: B
NEW QUESTION # 55
What are two types that real time interaction management helps marketers to personalize the customer
- A. Orchestration
- B. Data Aggregation
- C. Data Storage
- D. Next best Action
Answer: A,D
NEW QUESTION # 56
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?
- A. Daily
- B. Every 15 minutes
- C. Hourly
- D. Immediately
Answer: B
NEW QUESTION # 57
ETL feeds must follow explicit specifications and requires which type of file format?
- A. Binary
- B. CSV
- C. JSON
- D. TextDocs
Answer: B
NEW QUESTION # 58
How often does interaction studio poll the sftp for new files for ingestion?
- A. Daily
- B. Every 15 minutes
- C. Hourly
- D. Immediately
Answer: B
NEW QUESTION # 59
What are the components of an interaction studio web campaign? [check]
- A. Email capture, homepage, and product requisite
- B. Configured recipe, visitor profile, and content window
- C. Affinity, infobard and attribution window
- D. Experience, template, and content Zone
Answer: D
NEW QUESTION # 60
When using B2B Detect, which two options are valid account origins?
- A. Time of day
- B. IP address
- C. Account Domain
- D. Customer date of birth
Answer: B,C
NEW QUESTION # 61
Which three components of a server side campaign can be defined by a business user?
- A. Campaign rendering
- B. Experience rules
- C. Promoted content
- D. User attributes
- E. Campaign responses
Answer: B,C,D
NEW QUESTION # 62
What is the unified customer profile?
- A. A unified view of all customer activity across, websites, web applications, mobile store, call center
- B. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
- C. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
- D. A profile view for administrators to see activity across all of the customer touch points
Answer: C
NEW QUESTION # 63
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
- A. Immediate
Answer: A
NEW QUESTION # 64
What would a marketer include if they want to ensure they display recommendations from more than one category?
- A. Booster
- B. Ingredient
- C. Exclusion
- D. Variation
Answer: D
NEW QUESTION # 65
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The Salesforce Interaction-Studio-Accredited-Professional exam measures the candidate's knowledge of Interaction Studio's capabilities, including journey design, real-time personalization, and data management. It also evaluates their ability to use the platform's features to create personalized customer experiences and drive business growth.
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