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Marketing Cloud Administrator Exam Introduction
The Salesforce Marketing Cloud administrator exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.
NEW QUESTION # 59
A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
- A. Remove the Marketing Cloud Viewer Role
- B. Edit permissions and Grant permissions to Send
- C. Edit permissions and deselect Deny for Email Sending
- D. Add the Role Marketing Cloud Channel Manager
Answer: B
Explanation:
Explanation
To resolve the issue of the user not being able to send an email, the admin should edit permissions and grant permissions to send. Permissions are settings that control what users can access and do in Marketing Cloud. Granting permissions to send means that the admin can enable the user to create and send emails from Marketing Cloud3. The user needs this permission to perform their task of sending an email.
NEW QUESTION # 60
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
- A. Personalization strings map to attributes or data extension fields
- B. Each content area specified in a dynamic content rule exists.
- C. Correct syntax is used on any AMPScript in the email's code.
- D. Grammar and spelling in the email text is correct.
- E. Words or phrases used may trigger spam filters.
Answer: A,C,E
Explanation:
Explanation
Validate will check if words or phrases used may trigger spam filters, if correct syntax is used on any AMPScript in the email's code, and if personalization strings map to attributes or data extension fields. A is incorrect because Validate will not check if each content area specified in a dynamic content rule exists. C is incorrect because Validate will not check grammar and spelling in the email text.
NEW QUESTION # 61
A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?
- A. Numeric Subscriber ID
- B. Email Address
- C. 15-digit contact ID
- D. 18-digit Contact ID
Answer: D
NEW QUESTION # 62
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers
- A. Typical length of time users spend in Marketing Cloud
- B. Security risk of unauthorized users for longer timeout settings
- C. Best practice suggests a 20-minute timeout setting
- D. Frustration of users upon timeouts
- E. Change impacts all users
Answer: B,D,E
Explanation:
Explanation
Before updating and increasing their session timeout setting, the admin should review the following three considerations:
* Frustration of users upon timeouts. The admin should consider how users feel when their sessions expire and they have to log in again. Increasing the session timeout setting can reduce user frustration and improve user experience by allowing them to stay logged in longer.
* Security risk of unauthorized users for longer timeout settings. The admin should consider how longer timeout settings can increase the security risk of unauthorized users accessing Marketing Cloud.
Increasing the session timeout setting can expose user accounts and data to potential threats if users leave their devices unattended or share them with others.
* Change impacts all users. The admin should consider how changing the session timeout setting will affect all users within their account or business unit. Increasing the session timeout setting will apply to all users who log in to Marketing Cloud after the change, regardless of their roles or permissions. The other option is incorrect because:
* Typical length of time users spend in Marketing Cloud. This is not a consideration for updating and increasing their session timeout setting, as it does not affect the security or user experience of Marketing Cloud. The typical length of time users spend in Marketing Cloud may vary depending on their tasks and needs, but it does not determine how long their sessions should last before expiring.
NEW QUESTION # 63
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?
- A. Profile/Preference centers are automatically created for each business unit connected through Multi-org
- B. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
- C. Multi org does not support the standard profile preference center for the business units.
- D. Branding for each business units' profile centers will be inherited from the default business unit setup.
Answer: C
NEW QUESTION # 64
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers
- A. Microsite with Web Collect to store entrants on a data extension.
- B. Data Extension with double opt-in status defined.
- C. Send Email Activity with a link to a subscription center.
- D. Microsite with Smart Capture to store entrants on a data extension.
Answer: B,D
NEW QUESTION # 65
A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.
Which feature would allow this functionality?
- A. Query Studio
- B. Synchronized Data Sources
- C. CloudPages
- D. Journey Builder
Answer: B
Explanation:
Explanation
Synchronized Data Sources is the feature that would allow this functionality. Synchronized Data Sources are data sources that allow marketers to import and synchronize data from Salesforce CRM objects into Marketing Cloud data extensions. Synchronized Data Sources can be configured with different settings, such as sync frequency, field mapping, and filter criteria. Synchronized Data Sources enable marketers to use Sales Cloud data in their queries and other Marketing Cloud activities.
NEW QUESTION # 66
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
- A. Contact Builder > Synchronized Data Extensions
- B. Email Studio > Synchronized Data Extensions
- C. Automation Studio > File Transfers
- D. Contact Builder > Data Sources
Answer: D
Explanation:
Explanation
To begin troubleshooting the issue of data not being up to date from Sales Cloud, the Marketing Cloud admin should go to Contact Builder > Data Sources. Data Sources is a page that allows NTO to manage their data sources and integrations in Contact Builder. NTO can use Data Sources to check the status and settings of their Sales Cloud integration, such as the sync frequency, sync direction, sync filters, and sync errors. The other options are incorrect because:
* Contact Builder > Data Extensions > Synchronized Data Extensions. This is a folder that contains all the synchronized data extensions in Marketing Cloud. Synchronized data extensions are data extensions that store the data from synced Sales Cloud Objects in Marketing Cloud. However, this folder does not allow NTO to troubleshoot their Sales Cloud integration; it only shows the data extensions that are created by the sync process.
* Automation Studio > File Transfers. This is a page that allows NTO to view and manage their file transfer activities in Automation Studio. File transfer activities are activities that move files from one location to another, such as from an FTP site to the Safehouse or from the Safehouse to a data extension.
However, this page does not allow NTO to troubleshoot their Sales Cloud integration; it only shows the file transfer activities that are created by NTO.
* Email Studio > Synchronized Data Extensions. This is a page that allows NTO to view and manage their synchronized data extensions in Email Studio. Synchronized data extensions are data extensions that store the data from synced Sales Cloud Objects in Marketing Cloud. However, this page does not allow NTO to troubleshoot their Sales Cloud integration; it only shows the data extensions that are created by the sync process.
NEW QUESTION # 67
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
- A. Make sure the filename has a date stamp to avoid duplication
- B. Use the exact filename used for the trigger in the import File Activity
- C. Make sure the file is placed on the correct subfolder within the SFTP
- D. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
Answer: D
Explanation:
Explanation
When using a filename pattern for a File Drop Automation trigger, the import File Activity should use
%%FILENAME_FROM_TRIGGER%% as the file name. This ensures that the import activity will use the same file name as the trigger, regardless of the date stamp or other variations
NEW QUESTION # 68
Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app7 Choose 2 answers
- A. MobileConnect
- B. Journey Builder
- C. MobilePush
- D. Contact Builder
Answer: B,C
NEW QUESTION # 69
Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
- A. Google Marketing Platform
- B. Datorama
- C. Interaction Studio
- D. Einstein AI
Answer: B
Explanation:
Explanation
Datorama is a marketing intelligence platform that can integrate data from various sources, such as Marketing Cloud, Google Analytics, Facebook Ads, and DoubleClick Bid Manager, and provide insights and analytics to optimize marketing campaigns.
NEW QUESTION # 70
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
- A. Content Builder
- B. Cloud Pages
- C. Web Analytics Connector
- D. Data Designer
Answer: B
NEW QUESTION # 71
Northern Trail Outfitters to bring subscriber data from its data warehouse into Marketing Cloud.
Which two fields would need minimal consideration, for size/scalability related reasons,when creating a data extension to house this data?
Choose 2 answers
- A. Boolean
- B. Number
- C. Text
- D. Decimal
Answer: A,C
Explanation:
Explanation
When creating a data extension, the fields that would need minimal consideration for size/scalability reasons are text and Boolean. Text fields can store up to 4000 characters and boolean fields can store only true or false values. Number and decimal fields can store larger values and may require more storage space.
NEW QUESTION # 72
Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?
- A. Skipped Records
- B. Restricted Values
- C. Invalid Email Address
- D. List Detective
Answer: D
NEW QUESTION # 73
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers
- A. Create a one-to-one relationship between the contact record and Order Details.
- B. Create a one -to -many relationship between Orders and Order_Details.
- C. Create a one-to-one relationship between Orders and Order_Details.
- D. Create a one-to-one relationship between Order_Details and Products.
Answer: B,D
NEW QUESTION # 74
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Enabling Mobile Connect
- B. Managing the Enhanced SFTP
- C. Configuring Journey Builder
- D. Setting up the Data Structure
Answer: B,D
NEW QUESTION # 75
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?
- A. Facebook and Twitter
- B. Google and Facebook
- C. Twitter
- D. Facebook
Answer: D
Explanation:
Explanation
Advertising Studio supports lookalike audiences directly from Facebook only. For other networks, such as Google and Twitter, Advertising Studio can create audience segments based on Marketing Cloud data and export them to the network's platform, where the lookalike audience can be created manually.
NEW QUESTION # 76
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Marketing-Cloud-Administrator Certification All-in-One Exam Guide May-2024: https://exams4sure.actualcollection.com/Marketing-Cloud-Administrator-exam-questions.html