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Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Datasets and Data Views | 10% | - Dataset creation and management - View configuration and sharing - Filtering and segmentation |
| Data Mapping and Modeling | 5% | - Dimensions and measures - Data structure and relationships - Source of truth configuration |
| Reporting and Analytics | 12% | - Insight generation and interpretation - Report creation and scheduling - Attribution models |
| Data Harmonization | 3% | - Cross-source alignment - Standardization methods - Pros and cons of harmonization approaches |
| Performance and Troubleshooting | 5% | - Monitoring and optimization - Common issues and fixes |
| General Functionalities | 13% | - Core platform capabilities - Navigation and interface - Basic concepts and terminology |
| Overarching Entities | 3% | - Use cases and application scenarios - Structure and configuration |
| Data Permissions and Governance | 5% | - Parent-child data setups - User access and roles - Data update controls |
| Dashboards and Visualization | 15% | - Dashboard design and layout - KPI and metric display - Chart types and usage |
| Data Integration and Ingestion | 12% | - API and file-based import - Data streams and connectors - Refresh schedules and data flow |
| Calculated Fields and Functions | 5% | - Custom calculations - VLOOKUP and FUZZYVLOOKUP - Extract and transformation formulas |
| Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Data Quality and Cleansing | 7% | - Error handling and correction - Validation rules - Duplicate management |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
An implementation engineer has been provided with the below dataset:
*Note: CPC = Cost per Click
Formula: Cost / Clicks
Which action should an engineer take to successfully integrate CPC?
- A. Populate the logic within a custom measurement. No need to change Aggregation.
- B. Populate the logic within a custom measurement. Set Aggregation to SUM.
- C. Unmap it, as Datorama will calculate it automatically.
- D. Populate the logic within a custom measurement. Set Aggregation to AVG.
Correct Answer: A π³οΈ
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
What is the relationship between "Media Buy Key" and "Creative Key?
- A. Many-to-many
- B. One-to-one
- C. One-to-many (one Media Buy ley has many Creative Key)
- D. Many-to-one (one Creative Key has many Media Buy Keys)
Correct Answer: C π³οΈ
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
A client provides the following three files:
File A:
File B:
File C:
File A was uploaded using the Ads data stream type.
The client would like to create this view (data from Files B & C) in Datorama:
Which proposed solution would cause a false connection between the two files?
- A. VLOOKUP in Data Stream B. Vlookup will return "Day" and "Installs"
- B. Custom classification
- C. Data Classification
- D. VLOOKUP in Data Stream C. Vlookup will return "MB Name"
Correct Answer: A π³οΈ
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Your client is interested in ingested the below file to a new generic data stream type:
The field 'Meeting Code' was mapped to the main entity key. 'How should the 'Room Number' be mapped?
- A. An attribute of 'Meeting Code'
- B. A separate entity key
- C. A custom metric and set aggregation to SUM
- D. A custom metric and set aggregation to AUTO
Correct Answer: A π³οΈ
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
A client's data consists of three data streams as follows:
Data Stream A:
- A. Update Attributes
- B. Inherit Attributes and Hierarchies
- C. It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.
- D. Update Attributes and Hierarchies
Correct Answer: B π³οΈ
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
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