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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A) In the step with the two SQL activities, place a wait step between them.
B) Place the audience SQL Query Activity below the exclusion SQL Query Activity.
C) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

2. Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?

A) Trigger the automation via API.
B) Use a File Drop starting source.
C) Schedule the automation to run hourly.

3. Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?

A) Einstein Engagement Scoring
B) Einstein Engagement Frequency
C) Einstein Messaging Insights

4. The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

A) Total Opens measure
B) Tracking Data Extract
C) _Open data view

5. Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

A) Reply Mail Management
B) Publication Lists
C) Parameter Management

Solutions: