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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A journey starts with an Event activity.
What is a key piece of information that MUST be configured within this activity to link the incoming event to a customer profile?

A) The schema that the event payload must adhere to.
B) A specific Identity Namespace.
C) The name of the upstream data source.
D) The journey's start and end dates.

2. An offer manager has just added a new "25% Off Welcome Discount" offer to the Offer Library. They need this offer to be included in an existing dynamic collection called "Welcome Offers," which is configured to automatically include all offers where the `category` attribute is "Welcome".
What is the next step the manager must take to get the new offer into the collection?

A) Manually edit the "Welcome Offers" collection and add the new offer.
B) Edit the new offer's properties and set its `category` attribute to "Welcome".
C) Nothing. The offer will be added automatically without any changes.
D) Re-publish the collection to force it to refresh its contents.

3. A campaign manager for VIP customers is curating an exclusive set of offers for a high-touch campaign. The list of included offers has been hand-picked by the marketing director and must not change unless explicitly modified.
Which type of offer collection is most appropriate for this scenario?

A) A Dynamic Collection based on offer tags.
B) An AI-driven Collection.
C) A Dynamic Collection based on offer status.
D) A Static Collection.

4. A campaign manager responsible for a live "Welcome Series" journey discovers a mistake in the configuration. They need to correct it immediately. They create a new version of the journey to make the edits.
After they publish the new, corrected version, what happens to the customer profiles that were already in the middle of the old, incorrect version?

A) Only profiles that were in a 'Wait' activity in the old version are moved to the new version.
B) The system pauses all profiles in the old version and waits for manual intervention to migrate them.
C) Profiles continue their path in the old version until they exit, and only new profiles will enter the new version.
D) All profiles from the old version are immediately moved to the corresponding activity in the new version.

5. A business practitioner needs to create an audience of users who have performed a specific sequence of actions: 1) Viewed a "Product Page", then 2) "Added to Cart", and finally 3) "Started Checkout".
What type of audience logic or evaluation method should be used to build this segment?

A) A sequential segmentation rule.
B) A static list upload.
C) A composition of three separate audiences using an AND operator.
D) A single event-based rule looking for "Started Checkout".

Solutions: