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Adobe Advertising Cloud DSP Business Practitioner Professional Sample Questions:

1. A client is concerned about their campaign's rising cost per click (CPC) despite good conversion rates. What strategy might you suggest to address this concern?
Response:

A) Test different ad creatives
B) Reduce the target audience size
C) Increase the campaign budget
D) Shift to cost per impression model

2. What is the best method to update clients about their campaign performance?
Response:

A) Ad-hoc emails
B) Monthly detailed performance reviews
C) Instant message updates
D) Annual reports

3. Which of the following are essential when applying targeting to placements?
Response:

A) Color of the advertisement
B) Type of device
C) Geographical location
D) Time of ad display

4. In the setup of On Demand inventory, what procedural concepts are crucial?
Response:

A) Establishing criteria based on audience relevance and engagement potential
B) Focusing only on the lowest cost options
C) Ensuring compatibility with the campaign's technical requirements
D) Ignoring the scalability of the inventory sources

5. What is the first step in determining the strategy for a new marketing campaign based on the needs of the campaign?
Response:

A) Choose the advertising platform
B) Define campaign objectives
C) Identify the target audience
D) Set the budget

Solutions: