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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Implementation and Execution | 15-20% | - Resource allocation and budgeting - Crisis communication planning - Change management communication - Project management for communication - Integration of communication channels |
| Topic 2: Strategic Planning and Analysis | 20-25% | - Environmental scanning - Setting strategic communication objectives - Stakeholder identification and mapping - Research and measurement frameworks - Situation analysis methodologies |
| Topic 3: Evaluation and Measurement | 15-20% | - Key performance indicators (KPIs) - Analytics and reporting - Measurement frameworks and models - ROI and business impact assessment - Continuous improvement processes |
| Topic 4: Strategic Communication Foundations | 15-20% | - Ethical principles in strategic communication - Role of communication in organizational strategy - Professional standards and competencies - Communication theory and models |
| Topic 5: Message Development and Design | 20-25% | - Audience segmentation and targeting - Creative development processes - Message strategy and architecture - Content strategy - Channel selection and optimization |
GCCC Strategic Communication Management Professional Sample Questions:
1. When developing a strategy for announcing company news, such as a leadership transition that is not covered by industry regulations, the reason why organizational leaders and employees are engaged FIRST is:
A) leaders need to feel important so they want to be notified first.
B) to ensure they have the information needed to communicate with others.
C) so there is time to print new business cards.
D) media tends to distort messages.
2. The corporate communication function in a large corporation should report to which business unit?
A) Investor Relations
B) CEO or other top executive
C) Marketing and Advertising
D) Human Resources
3. Assume your staff is well-managed and is working at full capacity. Your manager briefly mentioned in passing that he wants to add a new "special project" to your unit's responsibilities. In order to build a case for additional resources, which of the following would you undertake first?
A) Tell your manager that it is just not possible given current priorities and resources
B) Re-assess your team's priorities
C) Seek clarification from your manager about the project parameters
D) Obtain pricing for the new project: e.g. estimated time and other expenses it will take to complete
4. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?
A) To sway public opinion to the client's innocence before a jury is selected
B) To enhance the firm's reputation for accepting difficult cases
C) To take charge of the story line to ensure accuracy and a unified voice
D) To develop an internet strategy and monitor public opinion about the client and firm
5. Which step should the lead communication professional take FIRST when an unexpected notification regarding a negative issue is received?
A) Ascertain the negative attention the issue is attracting.
B) Convene the crisis response team.
C) Start writing a sincere apology to those impacted.
D) Start writing messaging to explain the issue.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: A |






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