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Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
Marketo MCE Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 20% | - Scoring and Lifecycle
|
| Topic 2: Implementation and Operations | 18% | - Administration
|
| Topic 3: Analytics and Reporting | 16% | - Reporting
|
| Topic 4: Program Fundamentals | 30% | - Programs
|
| Topic 5: Targeting and Personalization | 16% | - Audience Segmentation
|






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