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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?

A) Three Filter Activities > three Send Activities to the filtered audiences.
B) Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
C) Three Send Activities to the master data extension.
D) Import File Activity > three Send Activities to the master data extension.

2. A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers

A) Contact data in non-sendable data extensions
B) Contact-specific data at the job level
C) General tracking data at the job level
D) Contact data in sendable data extensions

3. A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a journey?
Choose 2 answers

A) Link the Customers data extension to the data model using Email Address
B) Link the Orders data extension to the Customers data extension using a One-to-Many relationship
C) Link the Customers data extension to the data model using Customer ID
D) Link the Orders data extension to the Customers data extension using a Many-to-Many relationship

4. Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers

A) Users receive Marketing Cloud password reset emails from help@email nto.com
B) The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
C) Cloudpages personalized URLs are served from cloud.email.nto.com
D) Upon receiving an email, all tracked links start with click.email.nto.com

5. Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers

A) Conversion Rate
B) Ages in Household
C) Last Purchase Date
D) Proximity to Store
E) Lifetime Purchase Value

Solutions: