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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:

A) (Customer ID does not exist (People)) / People

B) (Customer ID exists (People)) / People

C) (Customer ID exists (People)) / (Customer ID does not exist (People))

2. Which settings should be configured when defining a new segment in Adobe CJA?
(Select two.)
Response:

A) Identity Stitching Rules
B) Inclusion Criteria
C) Data Ingestion Type
D) Segment Timeframe

3. The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.
As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?
Response:

A) Select a custom range and manually adjust the start and end dates every week
B) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day
C) In the calendar control select 'Last 7 days' from the Preset dropdown and then uncheck 'Use rolling dates' option with rolling weekly value
D) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' plus 1 day and End as 'Start of current week' plus 8 days

4. What are the supported export file types for 'Send file now' or 'Send file on schedule' within a Customer Journey Analytics Workspace?
Response:

A) CSV, PDF
B) TSV, CSV
C) XML, XLS
D) XLS/XLSX, PDF

5. A marketer wants to know how well her brand awareness campaigns are performing at bringing in new customers. Which calculated metric would provide the most insight on their performance?
Response:

A)

B)

C)

Solutions: