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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question 1

An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1,000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event.
What should the architect recommend to their client regarding field creation best practices?

A. Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained.
B. Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. No additional action is needed to retain the data.
C. Create a new unique field for every event or custom question to ensure data accuracy and retention.
D. Create a set of temporary person fields (temp_string 1, temp_string 2, temp_date 1, temp_date 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained. Clear the data from the temporary fields at the end of the event for utilization by another program.

Question 2

A company has a Revenue Cycle Model set up to measure progression from Anonymous > Known > MQL > SQL > Opportunity > Customer, with a detour for unqualified leads and another for recycled leads. They have run a reactivation campaign to encourage recycled leads to engage with the brand and have sales follow up. The campaign is successful with a high percentage of the target audience filling out a contact form; however, these leads do not appear in the MQL stage.

A. Once a lead has left the success path on a Revenue Cycle Model, they cannot return to any stages on the success path.
B. Leads that are recycled cannot re-enter the Revenue Cycle Model stages
C. If a lead has reached the scoring threshold for MQL, new points from the contact form are not triggering the transition rule to MQL.
D. When a lead has been recycled via the CRM integration, their stage cannot be changed in Marketo again.

Question 3

A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.
Which step is essential before this change goes into effect?

A. Check existing nurture programs, and advise the business of overlapping areas between SDR involvement and automated nurtures
B. Review the existing lead segmentation and lead routing automations, and edit them so alerts will be sent to SDRs instead of sales managers
C. Check that the database size will still be compliant with the expected volume of new leads that the SDRs will manage
D. Create a new lead scoring model before hiring SDR reps

Question 4

Which of the following is most critical to prioritize during a system audit?

A. Updating campaign templates
B. Renaming program folders
C. Removing inactive campaigns
D. Fixing data governance issues

Question 5

An Adobe Marketo Engage Architect starts their first day at their new job managing the Marketo Engage instance. When inspecting the instance, they notice that the sync to Salesforce was unusually slow and takes several hours to populate Salesforce campaign membership from Marketo Engage programs. Upon closer inspection, several errors occurred under the notifications of syncs timing out or hitting the concurrent limit.
Which three actions can the architect take to help diagnose and address the problem around sync to Salesforce issues?

A. Use campaign inspector to determine the number of sync to CRM flow steps Check the permissions in the CRM for the Marketo sync user profile Check the permissions in the CRM for the Marketo sync user profile
B. Create a smart list to identify Marketo Engage records that have an empty CRM type Review the field management mapping Check the permission in the CRM for the Marketo sync user profile
C. Limit the number of records being synced by pausing all active campaigns.
D. Go to admin and view the CRM notification errors
Count the number of custom CRM fields
Increase the time between CRM and Marketo syncs

Solutions: