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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of these is a common use case for the Recency setting?

A) To hide older audiences and users that are no longer as valuable for targeting
B) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
C) To extend data delivery beyond the default period for the audience
D) To prioritize delivery of the most recent users in an audience

2. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Prospecting
B) Media validation
C) Site Side Optimization
D) Frequency capping

3. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
B) Configure custom parameters to deliver data to the media execution partner
C) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
D) Create a Dynamic Synchronous container to support the transfer of data.
E) Manually enter the pixel required for sending campaign data to the partner.

4. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A) 1
B) 30
C) Win Each Category
D) 7
E) Win Every Time
F) 15

5. Which of the following is a real world use case for a search campaign?

A) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
B) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
C) Ensure customers receive relevant offerings when landing on the site page.
D) Leverage the device-bridging technology to find users across their devices.
E) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.

Solutions: