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IBM 00M-229 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Selling & Licensing Fundamentals | 20% | - Licensing models and options - Support and service offerings |
| SPSS Product Portfolio Overview | 25% | - SPSS Statistics features and use cases - SPSS Text Analytics and related modules - SPSS Modeler capabilities |
| Target Markets & Customer Needs | 25% | - Identifying prospects and use cases - Industry-specific applications |
| Solution Positioning & Differentiation | 30% | - Business value and ROI demonstration - Competitive advantages over alternative analytics tools |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
1. What is NOT a key benefit of SPSS Statistics based on product feature/functionality?
A) Accessibility of mathematical principles.
B) Multiple deployment capabilities.
C) A comprehensive set of data mining tools.
D) Flexibility of multiple interfaces to key functions.
2. Which characteristic of SPSS Modeler appeals more to power data mining experts?
A) No programming needed
B) Automated modeling
C) Automated data preparation
D) SPSS Statistics integration
3. Which SPSS product best meets the needs of a customer looking to automate model building or share and protect analytical assets?
A) SPSS Data Collection
B) SPSS Collaboration and Deployment Services
C) SPSS Modeler
D) SPSS Statistics
4. Which message is the most important for a sales representative to deliver when selling SPSS Collaboration and Deployment Services (C&DS) to a line of business user?
A) Automation and collaboration lead to enhanced productivity from analysts.
B) IT can monitor and control C&DS processes without having to know analytic details.
C) C&DS increases the reliability of analytical results.
D) C&DS integrates with the existing enterprise environment.
5. Which pain point of business executives is best addressed by SPSS Decision Management?
A) Rapidly increasing marketing costs.
B) Regulatory compliance.
C) Inability to automate routine analytics tasks.
D) The need to react quickly to market changes.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: C |






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