How to book PCM Exams
In order to apply for the NET, You have to follow these steps
- Go to the PCM Official Site
- Read the instruction Carefully
- Follow the given steps
- Apply for the PCM
What is the duration, language, and format of PCM Exam
Format: Multiple choices, multiple answers
- Number of Questions:120
- Length of Examination:3 HOURS
- Passing score: 80%
- Language: English
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PCM Certification Path
Although there exist currently no acceptability conditions, we find that PCM® candidates are more successful if they have the significant following least level of education or experience:
- Bachelor's graduation and four years of professional marketing experience.
- Master and two years of expert experience in marketing.
- 7 years of expert marketing experience
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How much PCM Exam cost
The price USD 99 for a member of AMA The price USD 299 for nonmember
Reference: https://www.ama.org/events-training/Certification/Pages/us-pcm.aspx
AMA PCM Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Buyer Behavior and Market Segmentation | - Understanding Buyers
|
| Marketing Information and Insights | - Data and Research
|
| Product and Service Offerings | - Product Strategy
|
| Delivering the Value Offering | - Distribution and Logistics
|
| Marketing Strategy and Fundamentals | - Core Marketing Concepts
|
| Pricing Decisions | - Pricing Strategy
|
| Global, Ethical, and Sustainable Marketing | - Ethics and Sustainability
|
| Communicating Value and Promotion | - Promotion Channels
|
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